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Bringing Xylitol Benefits through Delicious Candies





Our Mission
: Dr. John's Candies® develops unique,

great-tasting health-based sugar free products that
deliver valuable preventative health benefits for all people.








Dr. John’s – Turning Xylitol Research into Tasty Treats!

Dr. John's Candies was founded by Dr. John Bruinsma, a dentist, and his wife Debra, a dental hygienist. Introduced at the American Dental Association Annual Meeting in 1995, Dr. John's Candies soon became the best selling sugar free candy brand offered to dentists in the US.

In 2002, Dr. John's sugar free lollipop was once again chosen as a universally friendly and healthy vehicle to deliver additional beneficial ingredients to people of all ages. On this occasion, a specific herb from the licorice root, discovered by UCLA scientist and professor Dr. Wenyuan Shi, PhD, which scientifically demonstrated to effectively disable the primary bacteria that cause tooth decay was the additional ingredient. Thus, Dr. John’s Cavity-Fighting Herbal Lollipop was born. In March 2008, the Herbal Lollipop was featured on ABC's Good Morning America.

Dr. John's natural and healthier sugar free lollipops continue to be the vehicle of choice for innovative companies to deliver beneficial ingredients.

Intent on providing consumers with healthier treats, in 2010, Dr. John's Candies introduced their breakthrough Simply Xylitol® line of dental preventative sweet treats, which incorporated a beneficial serving of the natural sweetener xylitol. The significant quantity of xylitol in each serving is designed to reduce the risk of dental decay while also eliminating the use of artificial sweeteners. A win-win for dentists and customers alike!

Dr. John Bruinsma is a practicing dentist in Grand Rapids, Michigan. His wife Debra is a registered Dental Hygienist. Dr. John graduated from the University of Michigan Dental School in 1983.


Dr. John’s – Making News with Xylitol Oral Health

Incorporating Xylitol Into Your Practice
Dentaltown Magazine – Dr. John Bruinsma discusses how easy it is to promote and deliver Xylitol and its oral health benefits to your patients.

Second opinions are common in health care; whether a doctor is sorting out a difficult case or a patient is not sure what to do next. In the context of our magazine, the first opinion will always belong to the reader. This feature will allow fellow dental professionals to share their opinions on various topics, providing you with a "Second Opinion." Perhaps some of these observations will change your mind; while others will solidify your position. In the end, our goal is to create discussion and debate to enrich our profession. — Thomas Giacobbi, DDS, FAGD, Editorial Director, Dentaltown Magazine




News Wire Release - Dentist Launches Sweet Prevention!

Dr. John’s Candies® introduces revolutionary sugar free products at ADA Annual Session

ORLANDO (October 9, 2010) - Dr. John's® Candies, a Grand Rapids, Mich. based distributor of healthy, sugar free products; today formally launched a new line of innovative products, Simply Xylitol®, that will change how dentists and their patients approach dental care. The new product was introduced on opening day of the American Dental Association's 2010 Annual Session.

And the new approach? Dr. John's says have more sweet treats!

While most dentists tell their patients that sweets harm their teeth, Dr. John Bruinsma is encouraging his patients to enjoy several of his new Simply Xylitol sweets a day. That’s because Dr. John’s Simply Xylitol products are specially prepared with xylitol, the internationally renowned natural sweetener that helps to break down and remove harmful oral bacteria and prevent cavities.

“We believe dental professionals will embrace this line of products because these treats truly promote good oral health and they taste great,” says Dr. Bruinsma. “Furthermore, we believe our products present a realistic and cost-effective approach for prevention of dental caries in at-risk populations.”

Dr. Bruinsma, and his wife Debra, a dental hygienist, developed the new line of xylitol-based products after years of research and development to perfect methods of using xylitol in candies, beverages and more that would be embraced by both dentists and their patients. The couple also made national headlines in 2008, when they launched their line of Cavity Fighting Herbal Lollipops.

"As a dentist, I know full well the challenges of patient compliance," Dr. Bruinsma said. "With our Simply Xylitol Plan, a clear guide to maximize the oral health benefits of xylitol, patient compliance becomes easier and dentists can be more confident that their patients have a realistic approach to better oral health."

Although the dental community has already embraced xylitol-based products such as gum and mints, Dr. John's Simply Xylitol line of treats offers a full line of products that are found in most patients daily routines.

“We wanted to give our colleagues more exciting choices to recommend to their patients like kid-friendly lollipops, flavored drink mixes, creamy chocolates, chewy caramels, and more,” Dr. Bruinsma said.

Dr. John’s SimplyXylitol products can also be recommended to expectant and new mothers who want to decrease their child’s risk of tooth decay. And, most of Dr. John’s Simply Xylitol treats are made with natural ingredients, gluten-free, and safe for diabetics (on the advice of their physician).

About Xylitol

Xylitol is a safe and delicious, naturally-occurring sugar substitute that can help prevent cavities and plaque build-up. It is made from fruits, vegetables, and birch trees. Xylitol can be used by everyone—infants, children, adults, and the elderly. Numerous clinical studies have shown that xylitol effectively reduces dental caries by up to 80 percent, fights plaque, helps fluoride penetrate teeth, assists in the remineralization of damaged tooth enamel and lessens the severity and occurrence of inner ear infections (especially in children).

About Dr. John’s Candies:

Since 1995, dental staff, dental suppliers, and dental professional organizations have recognized Dr. John's as a resource for scientifically innovative sugar free candy alternatives to recommend to their patients, including the Dr. John's Cavity Fighting Herbal Lollipop which was featured on ABC’s Good Morning America.


RDH Magazine - The Hygienist Behind Dr. John’s Xylitol Candy
by Mark Hartley – Editor, RDH magazine

article image of Dr. John


“Dr. John” is Dr. John Bruinsma, a dentist in Grand Rapids, MI. His wife, Debra, is a former dental hygienist. The word “former” is a little misleading since she left the couple’s dental practice to ensure that the flow of candy doesn’t stop, becoming the manager of the business. Since 1995, Dr. John’s Candies has been recognized for its sugar-free candies by a variety of organizations and news media, including a March 2008 feature on Good Morning America.

But using xylitol as an ingredient will likely endear the Michigan company even more to the dental profession. Dr. John’s Candies offer a variety of candies containing xylitol. Many of the choices are lollipops, but there are peppermints, caramels, taffy, creamsicles, and nougat swirls.

“The most frequently asked question we received over the last 15 years of running a sugar-free candy company was, ‘Does your candy contain xylitol?’” Dr. Bruinsma said.

“Opening up the xylitol candy selections to something other than mints and gums would give our dental colleagues a broader taste appeal for everyone, especially children who generally prefer fruit flavors over mint-flavored candies, and whose parents and teachers prefer child-friendly lollipops over gum. We saw that as better patient compliance.”

“If our formula is to be recommended by dental health professionals, we wanted the serving size and amount of servings per day to be what a normal person could incorporate into their everyday life and be effective,” Debra said.



Herbal Lollipop In the News

Study Results of Herbal Lollipops Published
CONCLUSION: A potential for simple effective caries-prevention for high-risk children has been demonstrated.

Click here to read the full publication.
Published by the European Academy of Pediatric Dentistry (PDF)



Good Morning America






Dr. John's, Dr. John's Candies and Simply Xylitol are registered trademarks of Sugar Free Specialties, LLC.